Blog

Browse recent blogs of interest to the Marketlinks community. Use the search box or the filters on the left-hand side to refine the listing of blogs by keyword, topic, and/or region/country.

Latest blog posts

Showing 26 results

FES Sponsored Lecture at SCA EXPO "Gender Equity in 2024: Women in the Global Coffee Value Chain"

Author(s):

Roberta Lauretti-Bernhard
FES Vice President Roberta Lauretti-Bernhard participated in the the Specialty Coffee Association EXPO (SCA) in Chicago April 10 -14. FES & Joe Coffee Company  co-hosted a lecture on "Gender Equity in 2024: Women in the Global Coffee Value Chain". The event was developed by Roberta, Amaris Gutierrez-Ray from Joe Coffee and Karen Cebreros, founder of Elan Organic Coffee and co-founder of the Int’l Women in Coffee Alliance (IWCA).

Value Creation for Low-Income Homebuilders

Author(s):

Aleksandros Spaho
In the second blog in the series, the authors focus on the importance of using a retail distribution market systems lens to gain insights into the business realities of selling construction products and services to low-income customer segments. For example, low-income customers buy in smaller lots and often have important considerations related to decision-making, coping strategies, and trust that require specific business strategies and tactics. The blog examines a few examples from TCIS’s work in relation to how they applied systemic thinking related to retail distribution to improve housing outcomes for incremental builders.

Farmer Cooperatives in the Philippines Boast Key Advantage: Knowing the Local Context

Author(s):

ACDI VOCA
In the way that cooperatives form when people with common interests come together, apex organizations form when several of those cooperatives organize to achieve common goals. Farming cooperatives have the unique advantage of being engrained in the local context and knowledgeable about their sector. Their value is providing farmers with advantages that make them more profitable than they would be outside of the group. Apex organizations take that farmer support a step further by strengthening the cooperative groups on a larger scale. 

New Blog Series Highlights Private Sector Partnerships that Deliver Sustainable Results

Author(s):

USAID Private-Sector Engagement (PSE)
Worldwide, the private sector is playing an unprecedented role in shaping opportunities that improve the lives in the countries and communities that USAID supports. For six decades, USAID has partnered with the private sector to solve the world’s most complex development challenges and to help countries accelerate development progress. 

Youth Inclusion in Market Systems

Author(s):

Marketlinks Team
Youth — who make up a large portion of the potential workforce in developing countries — are often left out of markets systems, representing a significant lost opportunity to deliver social and economic benefits. 

Base of Pyramid Marketing: Three Ways Mobile Tech Helps Drive Sales

Author(s):

Howard Sherman
Since the market for “bottom of the pyramid” consumers was identified nearly 20 years ago, product marketing, sales, and distribution have evolved with the help of technology. Here's how two businesses use mobile and cloud-based tools to reach emerging market customers.

Strengthening Cambodia’s Horticulture Market System

Author(s):

Feed the Future Cambodia Harvest II
Feed the Future Cambodia Harvest II is a five-year project, now at its halfway point, working to help Cambodia accelerate horticulture sector growth and strengthen the horticulture market system. This case study describes Harvest II’s blended buyer-led and market systems development approach, citing examples of progress to date and posing several learning questions about the project moving forward.

Growing SMEs: Connecting with the Right Audience

Author(s):

Marketlinks Team
Growing small and medium enterprises (SMEs) is an important goal of much donor assistance. However, development practitioners do not always articulate theoretical frameworks linking interventions to outcomes of sales or employment growth.

Fixing a Market Failure Provides Profits and Empowerment

Author(s):

Emily Janoch,
Akram Ali
A few small changes in the market system—collection points closer to home, machines that provide more transparency, and aligning the needs of buyers and producers—can provide all of these benefits because together they solve the market failure.