Blog

Browse recent blogs of interest to the Marketlinks community. Use the search box or the filters on the left-hand side to refine the listing of blogs by keyword, topic, and/or region/country.

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This November, Marketlinks Explores Health Markets

Author(s):

Marketlinks Team
This month, Marketlinks is exploring health markets. Throughout November, we will take a deep look into the topic and its relation to other relevant subject areas, like health financing, inclusive health access, and digital technology in health markets

Six Ways Women Thrive in Village Savings and Loan Associations in Ghana

Author(s):

Marketlinks Team
In January 2020, the Feed the Future Ghana Agricultural Development and Value Chain Enhancement II (ADVANCE II) Project conducted a gender assessment in these culturally distinct regions to explore how women performed as members of village savings and loan associations (VSLAs).

Power Banks: How Commercial Bank Lending is Catalyzing Off-Grid Household Electrification in Rwanda

Author(s):

Stephan Hardeman
In many developing countries, the companies that build, supply, and sell clean energy solutions have difficulty obtaining bank loans or other financing to expand their businesses or reach new markets. This blog shares how Power Africa is working with the Climate Economic Analysis for Development, Investment and Resilience (CEADIR) Activity to support off-grid energy companies in Rwanda.

Base of Pyramid Marketing: Three Ways Mobile Tech Helps Drive Sales

Author(s):

Howard Sherman
Since the market for “bottom of the pyramid” consumers was identified nearly 20 years ago, product marketing, sales, and distribution have evolved with the help of technology. Here's how two businesses use mobile and cloud-based tools to reach emerging market customers.

Check Out the New Finance Wiki

Author(s):

Lawrence Camp
The USAID Private Sector Engagement Team is excited to launch the new Finance Wiki on Marketlinks. This resource is intended to help development practitioners deepen their knowledge of development finance.

Blended Finance and Gender-Lens Investing

Author(s):

Marketlinks Team
Blended finance has demonstrated the ability to mobilize additional financing for gender-focused projects and companies that advantage women and narrow the gender gap, with a quarter of all blended transactions demonstrating alignment with SDG 5 (Gender Equality) to date.