Blog

Browse recent blogs of interest to the Marketlinks community. Use the search box or the filters on the left-hand side to refine the listing of blogs by keyword, topic, and/or region/country.

Latest blog posts

Showing 24 results

Pandemic Challenges Reveal Cambodian Adaptability: A Case Study in the Vegetable Sector

Author(s):

Solina Kong
As COVID-19 circumvented the globe impacting every nation, sector, business, and family, it brought numerous challenges in its wake.  In developing countries – where market systems are often fragmented, connections between market actors weak, and businesses’ reserves limited – perishable products like vegetables were particularly hard hit. Both the supply and demand were affected by the shock. As the crisis deepened, some market actors lost considerable revenue and some went out of business.

Base of Pyramid Marketing: Three Ways Mobile Tech Helps Drive Sales

Author(s):

Howard Sherman
Since the market for “bottom of the pyramid” consumers was identified nearly 20 years ago, product marketing, sales, and distribution have evolved with the help of technology. Here's how two businesses use mobile and cloud-based tools to reach emerging market customers.

Growing SMEs: Connecting with the Right Audience

Author(s):

Marketlinks Team
Growing small and medium enterprises (SMEs) is an important goal of much donor assistance. However, development practitioners do not always articulate theoretical frameworks linking interventions to outcomes of sales or employment growth.

Resilience and Sustainable Poverty Escapes in Nepal

Author(s):

Marketlinks Team
The USAID Center for Resilience commissioned the Overseas Development Institute, in conjunction with the Chronic Poverty Advisory Network (CPAN), to conduct research into resilience and poverty escapes in Nepal and other Feed the Future focus countries.

Making Women Count: Kudos to APEC

Author(s):

Whitney Dubinsky
In this post, Whitney Dubinsky of USAID comments on the indisputable need for data on women's economic empowerment.

Supporting Female Entrepreneurial Leadership

Author(s):

Marketlinks Team
ACDI/VOCA, with its partner organization Bai Tushum Fund (BT Fund), will work to reduce barriers to human capital, social capital and business information that limit the growth of women-owned SMEs in the Kyrgyz Republic.