Adaptive Management
Thoughtful monitoring, evaluation, and learning processes allow for programmatic shifts to increase effectiveness and improve results. This topic includes: collaborating, learning and adapting (CLA); performance monitoring; and evaluation.
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October 24, 2022
An important element of effective markets is strong consumer demand that is recognized in the consumer behavior of purchasing and using products. To utilize latent demand and improve demand that produces significant shifts in consumer behavior will require that market activities continuously cater to evolving consumer needs and values. Failure to do so results in missed opportunities to maximize latent demand, activities, and products that fall short of expected goals because of low consumer acceptance.
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