Blog

Browse recent blogs of interest to the Marketlinks community. Use the search box or the filters on the left-hand side to refine the listing of blogs by keyword, topic, and/or region/country.

Latest blog posts

Showing 257 results

Base of Pyramid Marketing: Three Ways Mobile Tech Helps Drive Sales

Author(s):

Howard Sherman
Since the market for “bottom of the pyramid” consumers was identified nearly 20 years ago, product marketing, sales, and distribution have evolved with the help of technology. Here's how two businesses use mobile and cloud-based tools to reach emerging market customers.

Check Out the New Finance Wiki

Author(s):

Lawrence Camp
The USAID Private Sector Engagement Team is excited to launch the new Finance Wiki on Marketlinks. This resource is intended to help development practitioners deepen their knowledge of development finance.

What We Talk About When We Talk About Blended Finance

Author(s):

Marketlinks Team
Blended finance is the strategic use of development funds, such as those from government aid and philanthropic sources, to mobilize private capital for social and environment results, such as improving infrastructure, education, agriculture, healthcare, and more.

A Conversation with Nobel Laureate Dr. Michael Kremer and USAID

Author(s):

Mary Jane Maxwell, Ph.D.
This post shares thoughts from Dr. Michael Kremer on an experimental approach to alleviating global poverty. Dr. Kremer directs USAID’s Development Innovation Ventures program and is a recipient of the Nobel Prize in Economics.

Seed Availability and Access

Author(s):

Marketlinks Team
CIAT supports the development of seed systems uniting actors along the value chain to create sustainable seed systems and spur links with formal seed producers.

Five Innovations to Building Resilience through Market Systems

Author(s):

Charlin Caster
At the 2019 SEEP Annual Conference, five finalists delivered seven-minute pitches sharing new approaches to solve a problem and build resilience. The audience voted and selected one winner. Find out which project was selected to win a hypothetical million dollars.

Launching the SME Measurement Toolkit

Author(s):

ILO The Lab
The ILO Toolkit is a practical resource for organisations and projects to support small and medium enterprises (SME) decide what aspects of SME performance (productivity, working conditions, etc.) to measure, as well as how to measure them.

Mobilizing Private Capital for Africa's Infrastructure

Author(s):

USAID Private-Sector Engagement (PSE)
This post explores how USAID is mobilizing institutional investors to develop Africa's infrastructure through an initiative called MiDA, which connects American investors to the local partners.

3 Questions with Najib Seguya on Pay-for-Results Financing

Author(s):

Chemonics International
Najib Seguya of the Feed the Future Uganda Youth Leadership in Agriculture (YLA) activity’s Strategic Activities Fund team discusses key considerations to keep in mind when designing a pay-for-results (PfR) program, also known as performance-based financing.

Payment for Results: Driving Impact with Adaptive Management

Author(s):

Celeste Brubaker
Village Enterprise works to end extreme poverty in rural Africa by providing groups of three entrepreneurs with seed capital, training, ongoing mentoring, and support for the formation of Business Savings Groups. This post highlights a $5.32m payment-for-results project in the form of a Development Impact Bond.