Blog

Browse recent blogs of interest to the Marketlinks community. Use the search box or the filters on the left-hand side to refine the listing of blogs by keyword, topic, and/or region/country.

Latest blog posts

Showing 83 results

Base of Pyramid Marketing: Three Ways Mobile Tech Helps Drive Sales

Author(s):

Howard Sherman
Since the market for “bottom of the pyramid” consumers was identified nearly 20 years ago, product marketing, sales, and distribution have evolved with the help of technology. Here's how two businesses use mobile and cloud-based tools to reach emerging market customers.

Feed the Future Innovation Lab for Applied Wheat Genomics

Author(s):

Marketlinks Team
The Lab for Applied Wheat Genomics aims to develop heat-tolerant, high-yielding, and farmer-accepted varieties for South Asia, while simultaneously increasing the research for development capacity of the global wheat improvement system.

Unlocking Innovation in Pakistan's Private Sector

Author(s):

Chemonics International
In Pakistan, promising small and medium-sized enterprises are turning their innovative ideas into reality — and improving livelihoods — with a boost from a special grant fund.

Strengthening Cambodia’s Horticulture Market System

Author(s):

Feed the Future Cambodia Harvest II
Feed the Future Cambodia Harvest II is a five-year project, now at its halfway point, working to help Cambodia accelerate horticulture sector growth and strengthen the horticulture market system. This case study describes Harvest II’s blended buyer-led and market systems development approach, citing examples of progress to date and posing several learning questions about the project moving forward.

Growing SMEs: Connecting with the Right Audience

Author(s):

Marketlinks Team
Growing small and medium enterprises (SMEs) is an important goal of much donor assistance. However, development practitioners do not always articulate theoretical frameworks linking interventions to outcomes of sales or employment growth.

Increasing Access to Markets for Rural Women Through e-Commerce

Author(s):

Resy Vermeltfoort
The Enhancing Opportunities for Women’s Enterprises programme and the Centre for Industry and Trade is implementing a strategy to facilitate access for rural women entrepreneurs to markets and strengthen linkages between different actors in selected agricultural value chains.

Resilience and Sustainable Poverty Escapes in Nepal

Author(s):

Marketlinks Team
The USAID Center for Resilience commissioned the Overseas Development Institute, in conjunction with the Chronic Poverty Advisory Network (CPAN), to conduct research into resilience and poverty escapes in Nepal and other Feed the Future focus countries.