Marketlinks Seminar: Realities of Co-Creating with the Private Sector
Co-creation with the private sector is a challenge, but essential to success in market systems development activities. Explore ways activities are effectively navigating the combination of co-creation, collaborating, learning and adapting (CLA), market systems facilitation, and private sector engagement.
On November 20th, 2019, Marketlinks hosted an online webinar and in-person seminar in Washington, DC to discuss how some USAID activities are shifting mindsets around co-creating with the private sector, tailoring operational mechanisms, and leveraging partnerships to create change for vulnerable populations.
This webinar highlighted approaches, experiences, lessons learned, and adaptations to support co-creation processes and to facilitate private sector engagement under a market systems approach. Presenters shared insights from three different market contexts (Honduras, Mozambique, and Uganda) on realities around moving away from transactional relationships, developing skills to support co-creating with the private sector, identifying the “right” partners, and using a youth-led approach.
For the in-person audience, Marketlinks hosted a roundtable discussion immediately to explore how to take these field lessons forward to further operationalize this type of co-creation within USAID programming, particularly from a Mission perspective.
Kristin O'Planick is a Market Systems Specialist in USAID's Bureau for Food Security where she seeks to advance market systems facilitation throughout the Feed the Future portfolio.
Luca Crudeli is a market systems expert with over 16 years of experience providing analysis and advice to government and private sector for the development of inclusive markets in Africa, Asia and
Since joining ACDI/VOCA in 2008, Sergio has served as Chief of Party for USAID-funded projects in Paraguay and Colombia.
Marcos Moreno is an agriculture and youth development expert with more than 25 years of experience, including 15 years at senior management levels, creating sustainable economic opportunities for t