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In today’s digitally-connected society, it is possible for companies, nongovernmental organizations and government agencies alike to use social media and website analytics to gain unprecedented insight on their clientele. The Iraq Opportunities Project (USAID-Foras) is using data gleaned from its own online presence to learn more about its beneficiaries and help them to better achieve their goals.
A key challenge identified by companies currently operating in Iraq is a lack of basic skills in the Iraqi workforce. The Iraq Opportunities Project (USAID-Foras) brought together members of the Kurdistan Regional Government (KRG), the USAID Mission to Iraq (USAID/Iraq), and training and Corporate-Social Responsibility (CSR) experts from Dana Gas, Crescent Petroleum, Skilliance, the Ministry of Natural Resources, Coca Cola, and Afren Energy at a roundtable in December 2013.
In two months, the Iraq Opportunities Project (USAID-Foras) has garnered 100,000 “Likes” on its Facebook page. By Liking the page, Facebook users are effectively subscribing to job announcements, training videos, and similar content that show up in their news feeds when USAID-Foras posts content. This achievement allows USAID-Foras to build on a direct channel to a crucial demographic—young, tech-literate Iraqis.