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Emerging Insight #26: Product Diversification to Improve Outreach

In order to improve the outreach of mutual insurance organizations, the Centre for International Development and Research in Guinea (CIDR) decided to diversify beyond the common family health product. One of the innovative products introduced was a school health product that covers the health risks of children while at school, and is designed to meet the needs of the schools and parents.

Market-based approaches to nutrition improvement and food security and linkages to agriculture: TechnoServe’s Evolving Strategy

This presentation by TechnoServe presents the organization's strategy for improving nutrition through its work with the private sector. Five strategies are outlined: nutritional reviews, food fortification, commercialization of nutritious food, crop diversification, and encouraging embedded nutritional services by value chain actors. The presentation briefly examples two examples of how this strategy could be applied.