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This paper investigates the preferences of clients and determinants of demand for microinsurance products with the case study of the Mutual Assistance Fund (MAF), the pioneer microinsurance provider in Vietnam.
Working directly with customers brings a new perspective on the problem of financial inclusion: a deeper understanding of demand could be key to designing a meaningful and sustainable offering, particularly as we realize how little we actually know.
This Microinsurance Paper estimates the role of information in insurance take-up using data from a randomized experiment in rural China where information was either offered directly through financial education or accessed indirectly through social networks. Unlike previous studies, the experimental design allows to not only to identify the causal effect of social networks, but also to differentiate the various channels through which they operate, including the improvement of negotiating power, imitation, and social learning of insurance benefits.