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Social Networks and Insurance Take-Up: Evidence from a Randomized Experiment in China

This Microinsurance Paper estimates the role of information in insurance take-up using data from a randomized experiment in rural China where information was either offered directly through financial education or accessed indirectly through social networks. Unlike previous studies, the experimental design allows to not only to identify the causal effect of social networks, but also to differentiate the various channels through which they operate, including the improvement of negotiating power, imitation, and social learning of insurance benefits.