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This study, conducted by Dnet under a grant provided through USAID’s Mobile Solutions and Technical Assistance (mSTAR) project, captures how customer acquisition agents for Dnet’s Aponjon Program are using mobile phones. Aponjon is an mHealth initiative focused on maternal and child healthcare. Aponjon deploys agents across the country to increase subscriptions to the mobile phone service; agents receive an incentive payment based on the number of customer acquisitions they make.
This training manual provides a detailed guide on how to use the mobile money products of Bangladesh’s two market leaders, bKash and DBBL. It provides a side by side comparison of the steps that users need to take in order to make transactions and perform other actions. This manual is written in Bangla.