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This study, conducted by Dnet under a grant provided through USAID’s Mobile Solutions and Technical Assistance (mSTAR) project, captures how customer acquisition agents for Dnet’s Aponjon Program are using mobile phones. Aponjon is an mHealth initiative focused on maternal and child healthcare. Aponjon deploys agents across the country to increase subscriptions to the mobile phone service; agents receive an incentive payment based on the number of customer acquisitions they make.
The report demonstrates how microfinance can be further leveraged to provide a powerful tool to address one of India’s persistent barriers to the economic advancement of the poor: ill health caused by lack of access to health services.