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Tanzania: The Private Sector's Contributions to Family Planning Market Growth

The Tanzanian family planning market experienced significant growth from 1991 to 2016, with modern contraceptive prevalence rate among married women increasing from 6.6 to 32.0 percent. The private sector played a large role in this market growth. A SHOPS Plus analysis revealed several macro-environmental, sociocultural, policy, and programmatic factors that facilitated the private sector’s contributions to increase the modern contraceptive prevalence rate.