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This innovative pilot implemented in a rural part of the Swat Valley in Pakistan was designed to leverage technologies to provide farmers with low literacy rates with up-to-date market and training information, digitally disseminated through their mobile phones, in their local language, and helping them to increase the quality and quantity of their produce.
In 2007, ShoreBank International (SBI) conducted a household livelihood survey in the Pakistani Azad Jammu and Kashmir (AJK) region, following the 2005 earthquake.