YFS-Link Video: David James-Wilson, Hillside Family of Agencies, USA

This is a Microlinks community contribution.

David James-Wilson of Hillside Family of Agencies advises the youth-inclusive financial sector to recognize the similarities between young clients and adults, particularly in regards to the questions being asked in the initial stages of market research. However, thorough processes must be established in order to enact even the smallest adaptations to products that will better meet young people’s needs.