YFS-Link Video: Ben Shell, Women’s World Banking, Mongolia

  • Date Posted: August 2, 2011
  • Authors: Ben Shell
  • Organizations/Projects: Women’s World Banking
  • Document Types: Other
  • Donor Type: Non-US Government Agency

This is a Microlinks community contribution.

Ben Shell shares key lessons learned regarding the development of a youth savings product for girls between the ages of 7 and 24 in Mongolia. Specifically, Ben highlights the ways in which Women's World Banking adapted their market research tools to be more youth-friendly and the role that appropriate marketing plays when developing financial products for young people.

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