Training Facilitators’ Guide: Market System Development Cartoon-Based Learning Tools

This training facilitators’ guide provides an overview of a set of USAID’s Leveraging Economic Opportunities (LEO) market development tools that focuses on market facilitation and uses storytelling in the form of storybook comics. These tools are intended to be used with development project staff to build capacity around effective market facilitation strategies and implementation. While the cartoons focus on the agricultural sector, the principles are relevant across sectors. Therefore, while not designed with this intent specifically, the cartoons can be used to educate on the differences between market facilitation and traditional approaches more broadly.