Taking Stock of Investors’ Perceptions of the Social Rating

This microREPORT presents the findings from a survey of social investors on the social rating tool developed by the USAID AMAP Knowledge Generation research team. AMAP researchers provided a sample of seven leading social investment firms with different versions (short, medium, and long) of the MicroRate social rating report on ProMujer Bolivia. Researchers next conducted in-person interviews in which they asked the social investors to answer a number of specific questions related to the content and formatting of the social rating in addition to their perceived market demand and willingness to pay.