Research on Women Sales Agents in Indonesia Conducted by PRISMA

Indonesian women’s roles in agriculture tend to be less visible and are frequently overlooked by agricultural input companies, government extension workers and even development programs. Unsurprisingly, gender considerations are largely absent from agricultural marketing activities and direct sales agent (DSA) models. To understand and address this gap, PRISMA conducted research on 10 agricultural sector partners and their respective DSA programs. The study, which spanned 3 provinces and included 500 survey respondents, evaluated several aspects including farmer uptake and preferences. The findings of the research are captured in two briefs and three analytical snapshot pieces.