PRODEL Success Story: A Public-Private Partnership that is “Brewing” Success for Small Farmholders

The neighborhood of Yamalaca in Olmedo, in Ecuador’s southern-most province of Loja, is historically known for its high-quality coffee production. However, a range of factors, including aging plantations, soil erosion, strong winds, pests and diseases, low coffee prices, and limited technological renewal, have left the coffee farmers unmotivated when faced with the prospect of maintaining an unproductive coffee farm. As a result, many of the local farmers have abandoned coffee farming over the years. In 2010, USAID’s PRODEL program began working there and has supported a shifting of the tides and the Yamalaca community is motivated to reclaim their historical standing as high-quality coffee growers.

Download the PDF to find out how a public-private partnership is bringing small coffee producers in Southern Ecuador to the world stage.