Pathways out of Poverty Case Study: Overcoming Risk Averseness in Homestead Farming

USAID commissioned a series of case studies to examine interventions and approaches to creating pathways out of poverty that either “pushed” the very poor towards productive engagement in markets and/or “pulled” the poor into markets. This case study, written by International Development Enterprises, examines risk averseness among poor women in the coastal regions of Bangladesh to engage in vegetable production. It highlights key issues such as social norms, trusted information channels, and ways to ensure sustainability.