Microinsurance Product Development - Making Microinsurance Products Successful

The microinsurance product development process is continuous and designed to ensure that appropriate products get delivered to the market in an effective manner and are monitored for potential improvements. Every step is informed by the needs and abilities of the low-income consumers, the activities of the competition, and the capacity and objectives of the institutions offering the microinsurance product. It is imperative that the product also fits the needs of the institutions (insurers and delivery channels) that offer it.