Market Research for Microfinance and Health Protection: A Technical Guide for MFIs

This guide offers a unique focus on developing innovative health protection solutions to address health issues that affect the financial and physical well-being of MFI clients. This guide demonstrates how to collect and analyze research data in a systematic way to develop a cohesive, integrated health protection service package that can improve the capacity of MFI clients to prevent and manage health problems, and to further protect families from the financial shocks of serious illness and recurrent ill health.