Jumpstarting Agribusiness Markets: How Centro de Desarollo de Agronegocios and USAID/Honduras Helped Small Producers Contribute to the Rebirth of a Sector

The Microenterprise Development Office at USAID has focused much of its recent efforts on generating growth while reducing poverty in poor communities. This case study tells the story of how one USAID program in Honduras worked toward accomplishing this goal in a post-disaster setting. This case study has three central objectives:

• to describe a “jumpstarting” approach to agricultural development that seeks to achieve immediate results while incorporating a plan for long-term sustainability
• to understand the conditions under which “jumpstarting” can be part of a long-term development strategy
• to present some guiding principles for sustainability to ensure that the results of such efforts last beyond the life of the project.