ICT and Ag Profile: Reuters Market Light

  • Date Posted: February 23, 2011
  • Organizations/Projects: AED
  • Document Types: Case Study or Vignette, Primer or Brief
  • Donor Type: Non-Governmental Organization

The profile features the Reuters Market Light (RML) program which provides information on market prices, weather conditions, agricultural policy news, and tips on farming cycles via SMS to fee-paying subscribers. Using a mobile phone, information can be personalized based on the type of crop, region of the country, and local language. Under the Fostering Agriculture Competitiveness Employing Information Communication Technologies (FACET) Program, under the FIELD-Support LWA, this profile focuses on Market Information System and Agricultural Extension services.

The FACET project aims to help USAID missions and their implementing partners in sub-Saharan Africa use information and communications technology in sustainable and scalable approaches to improve the impact of their agriculture-related development projects.