ICT and AG Profile: MarketMaker

  • Date Posted: December 1, 2011
  • Authors: Josh Woodard
  • Organizations: FHI 360
  • Document Types: Case Study or Vignette
  • Donor Type: US Agency for International Development

Supported by USAID’s Fostering Agriculture Competitiveness Employing Information Communication Technologies (FACET) project under the FIELD-Support LWA, this profile features MarketMaker, a web-based interactive agriculture database and mapping platform. Created in 2004 by the University of Illinois Extension, it has developed into a national partnership between land grant institutions and U.S. state and federal Departments of Agriculture. The profile includes how it works, the implementer/funder, the technology used, fees, primary markets, users, business model, and impact.

The FACET project aims to help USAID missions and their implementing partners in sub-Saharan Africa use information and communications technology in sustainable and scalable approaches to improve the impact of their agriculture-related development projects.