ICT and AG Profile: GeoTraceability

Supported by USAID’s Fostering Agriculture Competitiveness Employing Information Communication Technologies (FACET) project under the FIELD-Support LWA, this profile discusses GeoTraceability, a private agribusiness technology company that leverages GPS mapping— integrated into a customized GIS—to help clients meet traceability demands in the marketplace. In Ghana, they are mapping tens of thousands of cocoa and cotton farmers for Armajaro and feed this information into a GIS for employees (and a simplified web-based platform for clients) with unique information needs and levels of access. Using GeoTraceability, Armajaro is able to quickly determine which cocoa plantations are the oldest to prioritize and target replanting efforts.

The FACET project aims to help USAID missions and their implementing partners in sub-Saharan Africa use information and communications technology in sustainable and scalable approaches to improve the impact of their agriculture related development projects.