Guidance on More Inclusive Digital Technology Adoption in Market Systems and Private Sector Development Programs

  • Date Posted: August 12, 2020
  • Authors: Holly Krueger
  • Organizations/Projects: The Canopy Lab
  • Document Types: Guidance
  • Donor Type: Non-Governmental Organization


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COVID-19 is creating rapid and dramatic shifts in the global economy and how business is transacted. This disruption is fueling fast-paced innovation and uptake of digital technology in all spheres of life, but also poses real risks, exacerbating the existing vulnerabilities of poor women and men and leaving them even further behind. Holly Krueger from The Canopy Lab collaborated with Josh Woodard from Impact's Edge to co-write this brief which seeks to equip private sector (PSD) and market systems development (MSD) practitioners with practical and actionable guidance to optimize outreach and engagement and minimize unintentional exclusion in the development sector’s move to the use of more digital technology. 

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