The Future of Tanzania’s High-Value Vegetables Export Sub-Sector: An End Market Perspective (Presentation)

  • Date Posted: June 2, 2010
  • Authors: David Neven
  • Organizations/Projects: Development Alternatives
  • Document Types: Other, Assessment
  • Donor Type: U.S. Agency for International Development

David Neven of DAI presented “The Future of Tanzania’s High-Value Vegetables Export Sub-Sector: An end-market perspective.” The seminar was the 26th installment of the Linking Small Firms to Competitiveness Strategies Breakfast Seminar Series sponsored by the USAID Microenterprise Development office.

Neven discussed the findings of an end-market study that assessed the viability of Tanzania as an exporter of high-value vegetables, in a context where Kenya has set the benchmark. The European Union market was identified as the main potential market for the Tanzanian vegetables (snow peas, sugar snap peas, French green beans, mangetouts, carrots, corn, leeks, zucchini, eggplant, pattypan squash). Five EU market trends were highlighted, which suggested that market opportunities do exist. However, there remain many challenges, such as the changing procurement strategies by specialized wholesalers and the compliance with standards.

Also, he presented the strengths and weaknesses of the Tanzanian horticulture sub-sector as perceived by the leading importers in key markets and provided strategic options for increased market penetration.