The Farm-to-Market Value Chain Approach: Linking Smallholders to Walmart in Honduras

  • Date Posted: February 22, 2011
  • Authors: Elizabeth Painter
  • Organizations/Projects: FINTRACK
  • Document Types: Case Study or Vignette
  • Donor Type: U.S. Agency for International Development
This paper describes the experience of Fintrac's farm-to-market value chain approach in Honduras, begun in 2000. The case study highlights sustainable, systems-focused technical support for smallholders linked with Walmart (registered as Hortifruti in Honduras) and other buyers. The program relied on such elements on the value chain approach as a market system perspective, recognition of the importance of relationships, and facilitating changes in firm behavior.