End-Market Study for Indonesian Apparel Producers

  • Date Posted: June 2, 2010
  • Authors: Lief Doerring, Bryn Saxe
  • Organizations/Projects: Development Alternatives
  • Document Types: Case Study or Vignette
  • Donor Type: U.S. Agency for International Development

This end-market study has been designed to supplement the work of the USAID-funded SENADA project in Indonesia. It provides a strategy and recommendations for the Indonesian garment and apparel industry on how to improve their competitiveness in the global marketplace both in the short and longer terms. This study has drawn on the value chain analysis and activities conducted by SENADA to date and has been implemented in close coordination with SENADA staff working in the garment and apparel value chain. SENADA's objective is to generate growth, jobs and income by increasing the competitiveness of Indonesia’s major labor intensive light manufacturing industries. SENADA’s strategy is to increase competitiveness by strengthening industry value chains.