Emerging Insight #29: Scale through compulsory enrolment, but what about client value?
For microinsurance initiatives to be profitable they need to achieve scale; one way to achieve scale is to offer compulsory products. But, can compulsory products provide client value? Two Kenyan insurers, highlighted in new studies from the Microinsurance Innovation Facility on client value and the business case, show how compulsory insurance products can provide value to clients. This Emerging Insight highlights the key findings.