Designing Private Sector Engagement Workbook: Addendum to USAID's Theory of Change Workbook

  • Date Posted: February 24, 2023
  • Authors: Priyanka Brunese, Min Kyung Lee, Yuehwern Yih
  • Organizations/Projects: Purdue University
  • Document Types: Guidance, Tool
  • Donor Type: U.S. Agency for International Development

This design workbook should be used collaboratively among USAID, private sector partners, implementing partners and other stakeholders who might be involved in the PSE activities. The purpose of this workbook is to incorporate their perspectives and potentially help identify any assumptions, risks or unintended consequences that the private sector engagement activity could encounter. It provides guiding questions, which when thought through collectively with the private sector, could be a useful addendum to USAID’s Theory of Change (TOC) workbook, resulting in a more inclusive and realistic TOC for programming and activities designed around private sector engagement. Our workbook identifies ten (10) factors that need discussion when designing and formulating PSE. For example, it is critical for USAID and implementing partners to recognize if the type of private sector being engaged is an SME such a local family-business, or a multinational corporation; as the purpose of engagement, the operational model such as configuring the engagement, the role of that private sector would differ vastly. Thus, this workbook is developed to aid the design of partnerships with different types of PS with 10 guiding questions that should be considered in collaboration with private sector actors who will be engaged or impacted by the programming. We recommend using this workbook during the exploration and formulation phases of the PSE Lifecycle.