Crafting a Money Transfers Strategy: Guidance for Pro-Poor Financial Service Providers
This CGAP paper tells how financial service providers can attract and retain clients by providing money transfers, warning against pitfalls and providing a number of case study examples.
The paper focuses on 6 key steps for MFIs hoping to offer remittance services:
- Understand client needs and preferences.
- Know your competition.
- Comply with regulation.
- Assess capacity - yours and your country’s infrastructure.
- Project volumes and costs.
- Focus on marketing.