The Cartoon Learning Series

It is widely recognized that projects need practical, modular, easy-to-use tools to build staff capacity in effective market facilitation approaches.

Working with Vikāra Institute (formerly EcoVentures International), the Leveraging Economic Opportunities (LEO) activity tested new methods for introducing development project staff to market systems development concepts and practices. To respond to development projects' needs, LEO has designed a practical, fun, and experiential learning series comprised of comic-based storybooks. Each depicts and compares different approaches and tactics. The scenarios are based on real-life examples that represent a market development problem and compare different ways of solving it—a market facilitation approach and a typical, or project-driven, approach.

Project staff and managers can apply the cartoon learning series in formal training contexts, informal project meetings, and even individual learning environments. The cartoons are also available in French and Spanish. 

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Online Book View: Scroll through each cartoon on your mobile phone, tablet, or computer using a web link.

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CLICK HERE TO ACCESS THE RESOURCES!

1. Practical Tactics Series:
   1. CONTESTS as a tactic to introduce new technologies into a market system and amplify good behavior
      • Cartoon 1: Contests - Overview

      • Cartoon 2: Contests - Ghana Case Study

      • Cartoon 3: Contests - Bangladesh Case Study

   2. PERFORMANCE CLUBS for Smallholder Farmer Suppliers as a tactic to incentivize improved performance in a market system through better supply chain management
      • Cartoon 1: Performance Clubs - Overview

      • Cartoon 2: Perf. Clubs - Project Approach (ROI)

      • Cartoon 3: Perf. Clubs - Competition Versus Cooperation

      • Cartoon 4: Perf. Clubs - Global Gap Context

   3. FINANCING MECHANISMS as tactics to improve farmer performance in the market system
      • Cartoon 1: Financing: Domestic Remittances

      • Cartoon 2: Financing: Buyer Check-Off Mechanism

2. Market Facilitation Intervention Series:
   1. Input Supply Interventions
      • Cartoon 1: Catalyzing Adoption Intervention Story

      • Cartoon 2: Catalyzing Adoption Project ROI Analysis

   2. Output Buyer Interventions
      • Cartoon 1: Catalyzing Trust Intervention Story

      • Cartoon 2: Catalyzing Trust Project ROI Analysis

   3. Cross-Cutting Interventions:
      • Cartoon 1: Intervention Sequencing

      • Cartoon 2: Resilience Overview

Additional Resources:

• Access the full Cartoon Series HERE
• Demystifying Practical Market Facilitation Tactics Though Next Generation Learning Tools Blog Post
• Secrets Behind Non-Traditional Training Methods
• LEO Market Systems Development Cartoon-Based Learning Tools
• Training Faciltator's Guide: Market System Development Cartoon-Based Learning Tools