Behavior Change Perspectives on Gender and Value Chain Development (Presentation and Screencast)

In this presentation, Sebstad and Manfre discuss a framework that considers how gender influences behaviors in agricultural value chains with a particular focus on upgrading. They focus on specific behaviors related to money management, business practices, and value chain relationships; why they are important; and implications for value chain programming. They also give examples of gendered value chain behaviors from field work in Ghana and Kenya.