Feed the Future
This project is part of the U.S. Government's global hunger and food security initiative.

Making the Business Case: Women's Economic Empowerment in Market Systems Development

MarketShare Associates; MEDA; ACDI/VOCA
Erin Markel; Rachel Hess; Helen Loftin
Institutional Sponsor: 
United States Agency for International Development
Publication date: 
Sunday, March 1, 2015

Evidence shows that giving poor women the means to improve their incomes and the power to make decisions has a catalyzing impact within their households, their communities, and beyond. The USAID-funded Leveraging Economic Opportunities (LEO) activity seeks to build upon these efforts by demonstrating how business practices that are inclusive of women are good for business and social change.

This paper is based on extensive research and interviews and provides the rationale that market systems facilitation practitioners can use to engage private sector firms in efforts to empower women. From identifying partners to articulating the mutually beneficial value of women's inclusion, the paper offers guidance and real-world examples to help companies empower women working at every level of the economy.