Getting to ‘Good Enough’ in Product Upgrading: SDCAsia and the Cardava Banana Value Chain

This case study looks at SDCAsia’s "good enough" approach to Good Agricultural Practices (GAP)—a choice to promote feasible, incremental improvements in agricultural practices that result in the largest possible increases in yields and profits. That is, picking and choosing parts of GAP, rather than attempting to achieve full GAP certification. The study describes the lessons and experiences of SDCAsia in facilitating chainwide productivity improvements that involved upgrading and aligning practices used to market appropriate food safety and quality standards in the banana chip industry.