Feed the Future
This project is part of the U.S. Government's global hunger and food security initiative.

The Farm-to-Market Value Chain Approach: Linking Smallholders to Wal-mart in Honduras

Elizabeth Painter
Institutional Sponsor: 
United States Agency for International Development
Publication date: 
Thursday, January 1, 2009
This paper describes the experience of Fintrac's farm-to-market value chain approach in Honduras, begun in 2000. The case study highlights sustainable, systems-focused technical support for smallholders linked with Wal-Mart (registered as Hortifruti in Honduras) and other buyers. The program relied on such elements on the value chain approach as a market system perspective, recognition of the importance of relationships, and facilitating changes in firm behavior.