Feed the Future
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EMMA: Emergency Market Mapping & Analysis

Organization(s): 
Practical Action
Author(s): 
Mike Albu
Publication date: 
Tuesday, December 1, 2009

EMMA is a set of tools and guidance notes. It encourages and assists front-line humanitarian staff in sudden-onset emergencies to better understand, accommodate and make use of market-systems. It does not offer a simplistic blueprint for action. However, EMMA does provide accessible, relevant guidance to staff who are not already specialists in market analysis. The EMMA toolkit adds value to established humanitarian practices in diverse contexts. EMMA tools are adaptable, rough-and-ready, speed-orientated processes designed to reflect the information constraints and urgency of decision-making required in the first few weeks of a sudden-onset emergency situation. Therefore, the EMMA process is intended to be integrated flexibly into different organisations’ emergency response planning.

To purchase the EMMA Toolkit: