First-time Buyers: Facilitating Integration of the Very Poor into Emerging Commercial Value Chains in Liberia (Screencast)
Mahawa Wheeler of ACDI/VOCA presented “First Time Buyers: Facilitating the Integration of the Very Poor into Emerging Commercial Value Chains in Liberia.” The seminar was the 49th installment of the Linking Small Firms to Competitiveness Strategies Breakfast Seminar Series sponsored by the USAID Microenterprise Development office.
Wheeler provided some background on the Agriculture for Children's Empowerment (ACE) project, the aim of which is "to improve the well-being of vulnerable children through raising household income using competitive agricultural value chain activities." She outlined aspects of the operational context, including the relationship that exists between smallholders, buyers and service providers, and discussed the enabling environment. Wheeler stressed the importance of relationship building and trust.