Being a Market Facilitator: A Guide to Staff Roles and Capacities

The market facilitation approach is different from traditional development approaches, so good market facilitation requires that staff take on new roles. This guide serves two purposes: 1) describe the roles that market facilitators must play in the course of their work and the corresponding attitudes and capacities they should demonstrate; and 2) detail the progression of competence in the roles of a market facilitator to help staff assess their performance and plan professional growth. The five critical roles outlined in this guide are those of communicator, relationship builder, systems analyst, coach and innovator.