Assessment of Commercial Private Sector for Healthcare Products in Bangladesh

Development programs focusing on the health sector are often designed around a particular target population, product or service. Such programs frequently overlook, however, commercial markets and inter-relationships between market actors that can affect the sustainability of delivery. The goals of this study were to 1) explore how a market development approach could be used to promote the sustainable delivery of selected health care products to underserved populations in Bangladesh, and 2) identify opportunities for development programs to support commercial private sector initiatives in the healthcare sector of Bangladesh (and draw lessons for potential applications elsewhere). This pilot activity was funded through the FIELD Support project – a “Leaders with Associates (LWA)” award of USAID’s Office of Microenterprise Development.