Phase 1 Tools: Competitors

Boston Consulting Group Matrix - Exporters

The TradeMap database can also be used to identify both global and regional competitors in different commodity groups. The output of the analysis is similar, but in this case, we are looking at exporters instead of importers of the product. As a first pass, this type of secondary analysis can paint a portrait of the relative size of the competitor (the size of the bubble), the basis of competition (low cost vs. differentiation), and the relative success of the country in global markets (annual growth rate). In Phase 1, this quantitative data can be preliminarily confirmed and complemented by interviews with local stakeholders and international experts or buyers. In addition to the graphic below, the TradeMap database also provides information on current markets for all competitors, an important first indicator of overall competition in those markets.