Marketlinks Event

Marketlinks Seminar: Realities of Co-Creating with the Private Sector

November 20, 2019, 9:00am - 12:30pm (9:00am - 12:30pm)
  • Location: Washington, DC United States
  • Event Type: In Person
  • Organizations: Marketlinks
  • Webinar Recording


Photo: A woman in Fatumnasi holding her harvest, casava. Photo Credit: Aris Sanjaya/CIFOR
A woman in Fatumnasi holding her harvest, casava. Photo Credit: Aris Sanjaya/CIFOR

Co-creation with the private sector is a challenge, but essential to success in market systems development activities. Explore ways activities are effectively navigating the combination of co-creation, collaborating, learning and adapting (CLA), market systems facilitation, and private sector engagement. 

On November 20th, 2019, Marketlinks hosted an online webinar and in-person seminar in Washington, DC to discuss how some USAID activities are shifting mindsets around co-creating with the private sector, tailoring operational mechanisms, and leveraging partnerships to create change for vulnerable populations. 

This webinar highlighted approaches, experiences, lessons learned, and adaptations to support co-creation processes and to facilitate private sector engagement under a market systems approach. Presenters shared insights from three different market contexts (Honduras, Mozambique, and Uganda) on realities around moving away from transactional relationships, developing skills to support co-creating with the private sector, identifying the “right” partners, and using a youth-led approach. 

For the in-person audience, Marketlinks hosted a roundtable discussion immediately to explore how to take these field lessons forward to further operationalize this type of co-creation within USAID programming, particularly from a Mission perspective.