Feed the Future
This project is part of the U.S. Government's global hunger and food security initiative.

Youth, Women, and Market Systems Development in Agriculture and Supporting Markets

Event Date: 
Aug 06, 2020
9:30 am to 11:00 am EDT
Online Event
Marketlinks and Agrilinks


Effective market systems development requires equitable participation and benefits for men, women, and male and female youth. A market systems development approach targets the root causes of poor market systems performance and enables market actors to achieve inclusive growth. Market systems development activities can use different approaches and levels of facilitation to ensure that they reach women and youth.  

In this webinar, we shared findings from a landscape analysis and selected case studies conducted by the USAID Feed the Future Advancing Women’s Empowerment (AWE) Program. We explored gender and youth-specific constraints and opportunities in agriculture and supporting market systems. We also covered lessons learned about the gender-and-youth-targeted market systems approaches, including promising practices and both positive and negative unintended consequences. In addition, we shared examples from accompanying case studies that zoom in on interventions, approaches, and tactics used by implementing partners.  

Check out the report on Youth, Women, and Market Systems Development in Agriculture



Holly Krueger headshot
Panel Member
Managing Partner, The Canopy Lab

Holly Lard Krueger is a private sector and market systems specialist with over 15 years of experience providing technical advice with a specific focus on applying Value for Money (VfM) principles t

o project and strategy design for trade, agriculture, urban development and women economic empowerment (WEE) programmes. She is a proven strategic leader having managed large private sector development projects with diverse teams in the Democratic Republic of Congo (DRC) and Côte d’Ivoire and negotiated complex public-private partnerships to improve supply chain efficiency and transparency. Holly is skilled as an evaluator, strategic advisor, coach and trainer in the practical application of systems approaches to market development and has deep experience in gender equality and social inclusion (GESI) and WEE. Holly is currently a Managing Partner at The Canopy Lab and advising three market systems development programmes.

headshot Morgan Mercer
Director of Gender and Youth, ACDI/VOCA

Morgan Mercer is a director focused on gender and youth with 12 years of experience in research methods, gender integration, women’s empowerment, and positive youth development.

At ACDI/VOCA, she provides technical guidance to market systems projects, leads stakeholder learning sessions, guides the development of technical strategies and tools, builds the capacity of partners and individuals in gender and youth integration, and leads analysis and research. She currently leads research on gender integration among 20 USAID Bureau for Food Security-supported research investments through the Advancing Women’s Empowerment program. She holds a BA in political science from the University of South Carolina and an MA in Development Practice from Emory University. Morgan received the Presidential Award from ACDI/VOCA in 2019 for support of the USAID Transforming Market Systems Activity in Honduras.

headshot of Clara García Parra
Panel Member
García Parra
Private Sector Development Team Leader, RisiAlbania

Clara García Parra is the Team Leader for RisiAlbania’s Private Sector Development Component.

She has worked on the design, implementation, monitoring and evaluation of sustainable and inclusive systems development programmes across Sub-Saharan Africa, South-East Asia and the Balkans region. Clara works with a range of development approaches and instruments, including MSD, challenge funds, and the development of DCED-compliant results management frameworks.

headshot Zenebe Uraguchi
Panel Member
Regional Coordinator for Southeast and Eastern Europe, Helvetas

Zenebe Uraguchi is a development economist. Currently, he is at Helvetas working as the Regional Coordinator for Southeast and Eastern Europe and Senior Advisor for inclusive systems development.

His professional experience spans more than 17 years and his areas of expertise include the design, management, and evaluation of private, public, and non-profit development initiatives, focusing on employment and income.

headshot for Ngama Munduku
Panel Member
Agribusiness and Value Chain Expert

Ngama Munduku is an Agribusiness and Value Chain expert with more than 20 years of experience working in the agricultural sector in Africa, six and a half of which have explicitly focused on value

chain projects in a technical managerial role and the last five years working in the DRC, coordinating effectively a wide variety of stakeholders, from producers to large firms to enhance production and strengthen the targeted market system. As a Senior Agriculture Advisor and Sector Lead on the ELAN RDC project in D.R.C. with Adam Smith International, he applied the Making Markets Work for the Poor (M4P) approach to facilitate the market systems and use resources to catalyze deeper and lasting change in the targeted grain and horticulture sectors. He holds a BSc degree in Agriculture and Natural Resources from the Africa University in Mutare, Zimbabwe.

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