What is an End Market?
The term end market is used to indicate where the final transaction takes place in a value chain. Typically it is where the end-user is located, meaning the individual or organization for whom the product or service has been created,...
Training: Market Research for Emerging Customers: How to Translate Consumer Insights into Improved Results
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Join ILO’s Impact Insurance Facility for a training in Rwanda on August 5-8, to learn about doing market research for emerging customers.
To improve their institution’s value proposition and outreach, organizations should understand and use market research effectively. This training is designed to increase an organization’s ability to gather consumer insights that can be translated into a product offering suitable to its target audience, thereby increasing the probability of a profitable and sustainable insurance business model.