Feed the Future
This project is part of the U.S. Government's global hunger and food security initiative.

Marketlinks Seminar: Realities of Co-Creating with the Private Sector

Event Date: 
Nov 20, 2019
9:00 am to 12:30 pm EST


Co-creation with the private sector is a challenge, but essential to success in market systems development activities. Explore ways activities are effectively navigating the combination of co-creation, collaborating, learning and adapting (CLA), market systems facilitation, and private sector engagement. 

On November 20th, 2019, Marketlinks hosted an online webinar and in-person seminar in Washington, DC to discuss how some USAID activities are shifting mindsets around co-creating with the private sector, tailoring operational mechanisms, and leveraging partnerships to create change for vulnerable populations. 

This webinar highlighted approaches, experiences, lessons learned, and adaptations to support co-creation processes and to facilitate private sector engagement under a market systems approach. Presenters shared insights from three different market contexts (Honduras, Mozambique, and Uganda) on realities around moving away from transactional relationships, developing skills to support co-creating with the private sector, identifying the “right” partners, and using a youth-led approach. 

For the in-person audience, Marketlinks hosted a roundtable discussion immediately to explore how to take these field lessons forward to further operationalize this type of co-creation within USAID programming, particularly from a Mission perspective.


Headshot: Kristin O'Planick
Market Systems Specialist, USAID's Bureau for Food Security

Kristin O'Planick is a Market Systems Specialist in USAID's Bureau for Food Security where she seeks to advance market systems facilitation throughout the Feed the Future portfolio.

Previously, in USAID’s Bureau for Economic Growth, Education, & Environment, she assisted market systems, enterprise development, and youth employment programs. She also managed Marketlinks.org, the Trade & Competitiveness Activity, and the Leveraging Economic Opportunities (LEO) project. With nearly two decades of international development experience across all geographic regions, Ms. O'Planick has worked in a variety of technical areas including market systems, enterprise and livelihoods development, workforce, food security, agribusiness, rural finance, and sustainable tourism. She served as a Peace Corps Volunteer in Guinea. Ms. O'Planick earned an MBA with distinction from the Johnson School at Cornell.

Headshot: Luca Crudeli
Chief of Party, USAID’s Feed the Future Mozambique Agricultural Innovations, DAI

Luca Crudeli is a market systems expert with over 16 years of experience providing analysis and advice to government and private sector for the development of inclusive markets in Africa, Asia and

Europe. He has led, designed and evaluated market-intervention programs and strategies for the World Bank, DFID, DFAT (Australia), UNDP New Zealand Aid and USAID across more than 14 countries. He previously served as economic advisor to the President of Tanzania, Benjamin Mkapa, and as Team Leader for ENABLE in Nigeria, the first project to use the market systems approach to stimulate business environment reform. More recently Luca has been COP for the DAI SPEED Project in Mozambique and is currently the COP for the DAI Feed the Future Agricultural Innovations Activity in Mozambique. Luca holds a PhD in Law and Economics from the University of Bologna, Italy and an MSc in Economics, from the School of Oriental and African Studies (SOAS), University of London, UK.

Headshot: Sergio Rivas
Chief of Party, USAID's Transforming Market Systems, ACDI/VOCA

Since joining ACDI/VOCA in 2008, Sergio has served as Chief of Party for USAID-funded projects in Paraguay and Colombia.

Prior to this, Sergio was a senior evaluator at Management Systems International and a certified USAID contract officer’s representative and agreement officer’s representative. He has worked in Peru, Guatemala, Costa Rica, Honduras, El Salvador, Afghanistan, and Sudan. Sergio holds an MS in economic development from the Universidad Mayor de San Andrés (Bolivia) and a BS in industrial engineering from the Escuela Militar De Ingeniera (Bolivia). He has earned certificates from Cornell University, Universidad Ean (Colombia), and Harvard ManageMentor®. In 2015, the project Sergio managed in Colombia received the Order of Democracy “Simon Bolivar,” the highest possible civilian distinction awarded by the Colombian Congress, for its services to the Afro-Colombia population. He has received several awards from ACDI/VOCA and USAID since 2002.

Headshot: Marcos Moreno
Chief of Party, USAID's Feed the Future Uganda Youth Leadership for Agriculture, Chemonics

Marcos Moreno is an agriculture and youth development expert with more than 25 years of experience, including 15 years at senior management levels, creating sustainable economic opportunities for t

he next generation via agribusiness development projects in East Africa, Southern Africa, Asia, and Latin America. Throughout his career, he has combined agricultural knowledge with innovative business expertise to link private and public sector resources to benefit target populations, including youth and women; create viable, market-driven economic opportunities along key value chains; and promote sustainable skills and strengthen livelihoods. He has extensive experience in identifying ways to integrate female and young farmers to add value to agricultural sectors and key value chains in Kenya, Tanzania, Rwanda, Ethiopia, Bolivia, Mexico, Panama, and Colombia.

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