Feed the Future
This project is part of the U.S. Government's global hunger and food security initiative.

Embedding Everyday PEA in Market Systems Practice

Event Date: 
Jun 04, 2019
9:00 am to 10:30 am EDT
Online Event


On Tuesday, June 4th, Marketlinks hosted a webinar to explore how "Everyday PEA" could advance market systems facilitation practice.

Recognition of political economy factors is embedded in the concept of market facilitation, yet these factors remain frequent stumbling blocks in our implementation. This webinar converged insights from the Thinking & Working Politically community with market systems practical experience. We discussed how political economy analysis (PEA) tools, in particular, the concept of "Everyday PEA", can support market systems activities to achieve systemic change in market contexts that are never perfect. 

Check out the additional and post-event resources in the sidebar. 



Marc Cassidy headshot
Managing Director, Adapt LLC

Marc Cassidy is a specialist in applied political economy analysis.

Marc advises USAID and other clients on how to incorporate thinking and working politically (TWP) into their program/project design, implementation and monitor and evaluation processes. He served as team leader and member of various applied political economy research assignments on such topics as sustainable fisheries, environmental impact assessments, artisanal gold mining, labor rights, HIV-AIDS, among others.
Prior to starting Adapt LLC, Marc served as Director of Governance at Pact, Senior Manager for Democracy and Governance programming at International Resources Group; Director of the Governance and Rights Technical Unit at the International Rescue Committee; Chief of Party on USAID parliamentary strengthening projects in East Africa (Kenya and Uganda), as Country Director for a USAID funded open government/anticorruption project in Eastern Europe (Bulgaria), as interim Chief of Party for a parliamentary support project in the Jordan, and the Mekong Partnership for the Environment in Thailand. He has consulted on governance programs for USAID, DFID, UNDP, World Bank and numerous international development contractors in over 25 countries. He served as a Peace Corps Volunteer in Kenya (92-94).

Kristin OPlanick headshot
Market Systems Specialist, USAID's Bureau for Food Security

Kristin O'Planick is a Market Systems Specialist in USAID's Bureau for Food Security where she seeks to advance market systems facilitation throughout the Feed the Future portfolio.

Previously, in USAID’s Bureau for Economic Growth, Education, & Environment, she assisted market systems, enterprise development, and youth employment programs. She also managed Marketlinks.org, the Trade & Competitiveness Activity, and the Leveraging Economic Opportunities (LEO) project. With nearly two decades of international development experience across all geographic regions, Ms. O'Planick has worked in a variety of technical areas including market systems, enterprise and livelihoods development, workforce, food security, agribusiness, rural finance, and sustainable tourism. She served as a Peace Corps Volunteer in Guinea. Ms. O'Planickearned an MBA with distinction from the Johnson School at Cornell University.

Photo of Melanie Bittle
Chief of Party, USAID Private Sector Driven Agriculture Growth Project (PSDAG) in Rwanda

Melanie Bittle is the Chief of Party for the USAID Private Sector Driven Agriculture Growth Project (PSDAG) in Rwanda.

She has over 20 years of experience in business and overseas economic development to include agriculture value chains, policy and public/private dialogue, public/private partnerships, business analysis, entrepreneurship training and advising, and team management. Prior to PSDAG, Ms. Bittle served as the Enterprise Development Specialist for the USAID Food and Enterprise Development (FED) program for Liberia, a five-year, Feed the Future initiative providing leadership to the design, development, and implementation of activities to strengthen farming and agribusinesses and working to enhance the business enabling environment for the private sector. Prior to her work in Liberia, she served as Regional Manager for Western Afghanistan with the USAID Afghanistan Small and Medium Enterprise Development (ASMED) project, and as an SME Advisor and Business Manager for DAI. Prior to her work in development, she worked for over 10 years in private sector corporate finance, financial management and analysis, and database development. She
has a M.A.in International Affairs, a B.B.A in Finance, and served in the Peace Corps Nicaragua as a Small Business Development volunteer. Ms. Bittle is fluent in English and Spanish.

Photo of Mike FIeld
Market Systems Specialist, EcoVentures International

Michael Field has over 25 years of designing, assessing, implementing and training on systems-based approaches to market, educational, health and enabling environment challenges.

Through his work, Mr. Field has played a key role in setting learning and research agendas in the field of systems approaches. He is currently a Senior Technical Advisor at EcoVentures International. Previously, Mr. Field led USAID’s Agricultural Value Chain project in Bangladesh. Other recent experience includes advising and training donor and project staff in Mozambique, Kenya, Thailand, Nigeria, Stockholm and Zimbabwe on applying systems concepts to private sector, resilience, and enabling environment challenges. Mr. Field continues to provide guidance on improved practice on systems approaches via various learning platforms.

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